Marketing & commerce
Marketing strategy, Meta and Instagram promotion, social media analytics, Amazon seller management, and keyword analysis.
MARKETING · STRATEGY · BUSINESS DEVELOPMENT
Kaustubh
Rawat.
Understanding people.
Building stronger brands.
Business management professional with a foundation in market research, branding, and business development.
Explore my experience01 / PROFILE
A considered approach
to business.
I bring together market understanding, strategic thinking, and hands-on marketing experience.
My work spans government-backed handicraft promotion, astro tourism, and hospitality branding. From marketplace management to customer support at live events, I focus on how brands connect with people.
My interests include international business, entrepreneurship, consumer behaviour, and creating products that contribute to the world.
03 / EXPERTISE
Strategy meets
execution.
Analysis & communication
Market research, Google Analytics, strategic thinking, negotiation, presentations, Canva design, and PowerPoint.
Professional learning
Certifications in digital marketing and e-commerce, email and sales marketing, and Shopify store building and management.
04 / FOUNDATIONS
Grounded in
understanding.
EDUCATION
Bachelor of Management Studies
Mithibai College
Earlier education at Kendriya Vidyalaya O.N.G.C—Humanities with Business Economics—and Brightlands School.
COMMUNITY
Supporting local craftsmanship
Participated in the One District One Product community programme.
BEYOND THE CLASSROOM
Participated in the Green Olympiad, placed first in an Abacus Competition, and took part in lawn tennis competition at ONGC Tennis Academy.
02 / EXPERIENCE
Experience with
perspective.
Marketing in the marketplace.
Brand building on the ground.
MARKETING & SALES INTERNSHIP
Starscapes Experiences
Starscapes Experiences Pvt Ltd
Connecting visitors with the experience of the night sky.
Supported Nakshatra Sabha, an astro tourism and stargazing event focused on dark sky preservation.
- Managed merchandise sales and customer support during the event.
- Promoted stargazing and astro tourism activities to existing and new clients.
- Gathered customer feedback and insights to inform customer understanding and product offerings.
MARKETING EXECUTIVE
Himadri Handicrafts
& Handlooms
Department of Industries
Taking traditional craftsmanship to wider audiences.
- Managed marketing and handicraft promotion across social media channels.
- Managed Amazon seller activities, using product keywords and performance indicators to support product discovery.
- Created a website and customer support experience connecting QR codes, thank-you letters, social channels, and support resources.
- Participated in the One District One Product community initiative.
REPRESENTED HIMADRI AT
18th G20 Summit9–10 September 2023
G20 Infrastructure Working Group Meeting26–28 June 2023
Investors Summit8–9 December 2023
ADDITIONAL BRAND WORK
Ullaar Homestay
Promoted and marketed Ullaar Homestay, a hospitality brand recognised at the Outlook’s responsible tourism awards in 2023 and with MakeMyTrip’s Star Host of the Year 2023 award.
RESEARCH AND PROJECTS
Ideas put
into practice.
CONSUMER RESEARCH
Understanding purchasing decisions
Developed a research project on consumer behaviour, purchasing choices, and brand loyalty, exploring the people behind the purchase.
HIMADRI · DIGITAL EXPERIENCE
A more connected customer journey
Created a website and customer support experience linking QR codes, thank-you letters, social channels, and support resources to help customers connect with the brand.
ACHIEVEMENTS & HIGHLIGHTS
Moments of
distinction.
G20 · 2023
Craftsmanship on an international stage
Represented Himadri Handicrafts & Handlooms at the 18th G20 Summit and the G20 Infrastructure Working Group Meeting.
Nakshatra Sabha · 2024
An experience under the stars
Managed merchandise sales and customer support for Starscapes at Nakshatra Sabha, supporting astro tourism and dark sky preservation.
Hospitality brand promotion
Supporting an award-winning stay
Promoted Ullaar Homestay, recognised at the Outlook’s responsible tourism awards in 2023 and with MakeMyTrip’s Star Host of the Year 2023 award.
Learning & participation
Curiosity beyond business
Placed first in an Abacus Competition. Participated in the Green Olympiad, consumer brand perception seminars, and lawn tennis competition at ONGC Tennis Academy.
05 / CONTACT
A conversation can be
the beginning.
kaustubhrawat@icloud.com EXPLORE & CONNECT
All my links,
in one place.
Discover more of my work and connect with me on Linktree.
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